What is data visualization?
Data Visualization is both science and art. It is defined as the modern equivalent of visual communication. It involves the study and creation of the representation of data visually. It refers to presenting the data in a pictorial or graphical form like a pie chart. It makes the use of plots, information graphics, statistical graphics, and several other tools to communicate the information efficiently and clearly.
The numerical data can be encoded with the help of bars, lines, or dots to communicate a quantitative message visually. The complex data could be more understandable, accessible, and usable with the help of it. The users can perform particular analytical tasks such as understanding or compare. Whenever a user wants to take a specific look at the measurements, then tables are used, and charts are used to show patterns or relationships in the data.
This is one of the steps taken in data science or data analysis. It does not have to look boring to be functional or even extremely sophisticated for looking beautiful. It is necessary to present the data in an aesthetic form to convey the ideas effectively.
Features of data shown visually with graphs
- Data is shown.
- Make the viewer think about the data instead of thinking about the methodology, technology of the graphics, or the design of the graphics.
- Presentation of a lot of numbers in a small space.
- Encourage the eye to compare the different pieces of data sets.
- Making large data sets coherent.
- Show the clear purpose in description, tabulation, decoration, and exploration.
Benefits of Data Visualization
- Faster Action
It has been proven that the human brain can process visual information more easily than written information. Complex data can be displayed in the form of a graph or a chart to deliver the information more easily than displaying the same in reports or spreadsheets. It helps the business leaders to act upon the data more rapidly, and it also provides a clear view of the data.
- Communicate the findings in a constructive manner
The business reports which are presented in the form of charts and graphs are very easy to remember. The data presented visually is very elaborative for the people to understand.
- Understanding the connection between results and operations
It helps the users to track the connections between the operations and also know about the overall performance of the business. It is essential to find the relations between the market performance and the business functions in this competitive world.
- Embrace the emerging trends
There is a lot of data being collected on consumer behavior, which could expose a lot of opportunities for adaptable companies. The only thing they need to do it continuously collect and analyze the information in order to study the emerging trends of the market. Data Visualization helps the business leaders to study the market shifts and the market trends more easily and effectively among the large data sets.
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